Online Auction Or Buy It Now Sale
To find things for your sale or auction, you can have a clear out at home and sell anything unused or lightly used and in good condition. If you are a crafty type of person, you could also try making things to sell. If you are any good at baking, biscuits and confectionery are good sellers. You can bake pet treats too. You can also appeal to other people in your community and on your group page to donate items to the auction or sale. Also appeal to supporters of the animal rescue you want to raise money for.
If you have items you would like to donate to existing animal rescue online auctions and sales, or you would like to buy from them to help animals, you can find a variety of them in this Facebook group.
You may also be interested in this page.
Image: Raise money to help animals through an internet fundraising group or page.
The Best Way To Run An Online Auction:
Having taken part in many animal rescue auctions and sales (being an admin, a buyer and a donator), a good way I have found them to be run is the following way:
Getting Items Donated And Gaining Supporters:
The person running the auction or sale, called the “Admin”, needs supporters to take part in the event, and needs plenty of items donated to it. Supporters and item donors can be found by publicising the event on Facebook pages or groups related to the particular animal rescue the event is raising money for. These can be found by entering the name of the animal rescue in the search bar on Facebook.
Supporters of the animal charity or rescue can use Facebook Messenger (also called inbox, private messages – PMs, or direct messages – DMs) to send a photograph and description of the item(s) they’d like to donate, to the admin of the event.
Item Photos And Descriptions:
Photographs should be clear and descriptions should state what the item is, sizes or measurements, and colours (because photos can sometimes make colours look different on different devices). As an alternative to stating measurements, an object such as an easily recognisable coin can be placed along side the item when it is photographed, so people can make a size comparison.
Depending on what kind of event the admin want to run, donated items can be new, unused, or used but in good condition. Hand made items are also always welcomed, and baked items are always good sellers. As many animal rescue supporters are vegan and vegetarian, these are especially popular if they can be made vegan as well. Items should be small enough to send through the mail at a reasonable price. Depending on who is running the auction or sale, some admins only want new/unused/handmade items, but others want second hand items in good condition too. Sometimes admins may want to run themed auctions or sales, but general auctions and sales have all sorts of items in them, not just items related to pets.
To encourage bids in auctions, the start bid price of an item, plus the postage cost the winner will have to pay, should not be more than the item is worth.
For example, if an item that is worth £3, and costs £1 to post, the start bid price should not be higher than £2, because with the £1 postage price the winner will have to pay, that adds up to what the item is worth.
Any items that are worth less than what the winner has to pay for the item, plus p&p, would be better put in a bundle of other items, so that the the bundle of items is worth more than the price + p&p.The same can be applied in buy-it-now sales.
There are many creative people in the animal rescue supporters community, who will be willing to donate their hand crafted items to fundraising auctions, sales and craft fairs.
Creating An Auction Or Sale Album:
The admin creates an album by going to the “Photos” section of the group, then selecting “Albums”, and “Create Album”. The album title should state the time and date the auction or sale starts and ends. The admin then adds all the photos and descriptions of the donated items to the album, stating a start price or fixed price, plus postage cost for each item, and where to send payment.
The admin then posts a link to the album on the main page of the group, asking people to go to it and bid on, or buy, the items, or buy them, by commenting underneath them.
To be able to comment to bid on or buy an item, a person must have joined the group first, which can be done on the main page of the group. The admin should explain that in the album, and put a link to the main page of the group, so people can join. The rules of the auction should also be stated in the album.
Only people registered on Facebook will be able to take part.
Image: On the main page of the group, that is also called the “Discussion” you can select the green “Join Group” button to request to join so you can bid on items or buy them. Source
The Advantages Of An Auction Or Sale Album:
Having all the items in an album rather than just posted on the main page of the group means that bidders or buyers can see all the items together quickly and easily, without having to scroll down through post after post on the main page of the group. People often get tired of doing that, as there is sometimes over 100 items on auctions and sales! Another good point to having items in an album is that bidders can clearly see when the auction or sale starts and ends. All the information is in one place. certainly from a bidders point of view, albums are best.
Image: A fundraising animal rescue auction album on Facebook looks like this. Many more items are in it than are shown in the picture. Source
Length Of Auction Or Sale:
The length of the auction is up to the admin, but it should be clearly stated so that people know how long they have to take part.
Auctions and sales can run anywhere from a few days to a month, and some are rolling auctions, where each item starts and ends at a different time. Whatever the rules, they should be clearly stated in the album.
Once an auction or sale has ended, the album title should be edited so it clearly states “Closed”, or “Ended”.
Image: When the fundraising animal rescue auction has ended, it should clearly state it, as seen below. Source
Contacting Winning Bidders/Buyers:
Please see this section of the page.
Payment And Sending Out Of Items:
The item is sent out by the donator once payment is received. The postal address also needs to have been obtained from the winning bidder or purchaser.
In some auctions and sales, the winning bidder pays the item cost to the auction, and the postage cost to the donator of the item. Other times, it all goes to the auction, and they send the postage costs to the donator of the item. Sometimes the item donor donates the cost of the postage to the auction or sale, and pays for postage themselves.
Paypal payment is usually asked for, using the “Friends and Family”, or “Personal”, option in it, so that PayPal fees are not charged.
Buy-it-now sales are done the same, but the items have fixed prices, so instead of the highest bidder winning the item, it is first come, first served.
Protect Yourself – Earn Trust – Be Transparent:
Protect yourself from accusations of fraud and running a scam. See more information here.
Different Methods Are Used In Different Groups:
Not every animal rescue auction and buy-it-now sale uses the method above, and it is strongly advised to read the rules of each auction / buy it now sale before taking part. The rules can usually be found either in the album itself (if an album has been created), the “Files” section of the group, the “About” section, or in the Pinned Post at the top of the group itself.
For how to advertise your event, see here.
Run Auctions And Sales For Different Animal Rescues:
You can run an auction or sale for just a specific animal rescue, or you can run one for a different animal rescue every time.
Below are two Facebook auction groups that do this:
Facebook Animal Rescue Auction Group
Fundraising For A Different Animal Rescue Each Month Auction
Animal rescue groups apply to these groups in the hope that they will run an auction or sale for them. There is often a waiting list of animal rescues waiting for their turn to receive the proceeds.
Image: Facebook auction donating proceeds to different animal rescue each time. Source
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