Buy Only Cruelty Free Shopping


Many compassionate people tend to choose cruelty-free and vegan shopping to help end animal cruelty & suffering. You can help by only purchasing products with no animal products in them, and that were produced without harming any animals.

On this page are links to cruelty-free shopping website pages where you can find out which companies and brands cruelly test on animals and which do not.

Image: Make a huge difference to animals by closing your wallet to cruelty and no longer funding it. Source

Close your wallet to cruelty - make a difference

This page also exposes companies who think it is acceptable to sponsor and fund animal cruelty at events, and companies who willingly transport innocent animal victims to their heart-breaking existence of torture then death.

This page will help you find out who you can buy cruelty free shopping from, which brands are animal friendly, and equip you with the knowledge to be an all round caring consumer.


The Animal Testing Law In Europe

In March 11th 2013, the European Union made it illegal for cosmetic and personal care products to be sold inside the EU that have been tested on animals, or that have been made with ingredients tested on animals. They cannot be sold inside any European countries that are members of the EU if they had any animal testing done on them or their ingredients anywhere in the world.

This law saves billions of innocent animals from a life of excruciating and unjustified torture.

However, If you use the internet to buy direct from China, or other countries outside the European Union, this law will not apply and products and their ingredients are allowed to be tested on animals. In fact, in some countries, such as China, the law requires that all cosmetic and personal care items are tested on animals.

Many companies claim to be against animal testing, but if they choose to sell their products in China, they have chosen profit over compassion, as they know their products are tested on animals before they can be sold there. They often say they are cruelty free and do not test on animals “except where the law requires”. This means you will be funding an animal testing company if you buy their products.

There were plenty of companies CHOOSING to provide us with cruelty-free shopping before the European ban. See the Quick Guide To Cruelty-Free Shopping section on this page.-

It is a concern that this law may be ignored in certain countries. This is because other European laws are flouted in certain EU countries. They are corrupt and do not enforce the laws, especially when they concern the welfare of animals (see cruel animal overpopulation controls as an example).

Update April 2013: It is not surprising that I update with a heavy heart to say there are loopholes in this law that Companies are exploiting.

Unfortunately, products containing ingredients tested on animals are STILL being sold in every European Country, by any Company that wants to do it (probably the same ones as before!).

Image: Countries where the EU ban on cosmetic and personal care products, or their ingredients, being sold there that have been tested tested on animals, applies, 2017. Source


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Understanding Confusing And Misleading Company Statements About Animal Testing

Companies that on brand name products often fund animal research by testing their products and ingredients on them. This causes a huge amount of pain and suffering to millions of animals for their entire lives until they are killed.

This method of testing is outdated, unreliable, unsafe and unnecessary, especially for luxury items such as cosmetics. See the animal experimentation page for more information.

These companies can also put misleading information about not testing on animals on their packaging. For example, products that say “This product is not tested on animals” do not mean the ingredients were not tested on animals, just that the finished product was not.

Also, if the product says something like “We do not test on animals”, that can mean that they outsource the testing and other companies do it for them.

The “We are against animal testing unless the law requires” type statements, as explained in the section above on this page, is another miseading statement.

These, and other statements, can be used to mislead consumers into thinking they are buying cruelty-free shopping when they are not.

Also, the term “Cruelty Free” ONLY means the product is not tested on animals, it does NOT mean there are no animal products in the product. Vegan means there are no animal products in it.

Image: Monkeys are forced into narrow restraint tubes where they cannot move or defend themselves. Source

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Slaughtered Animals, Factory Farmed Animals, And Animal Derived Products

Any goods that have products or ingredients in them derived from animals involve animal cruelty and suffering at some level.

For instance, in the egg industry, millions of male chicks are thrown in to grinding machines and ground up alive. This is because they were born male and are no use for egg laying. In other cases they are commonly suffocated or gassed – which sees them panicking and desperately gasping for breath – left to freeze to death outside, thrown in to bins alive to be crushed to death under the weight of hundreds of others.

The sad fact is that buying these products is funding these horrifying acts of cruelty and many others. Money is all the industry care about and only by doing cruelty free shopping, and protesting by shutting your purse to the cruel industries, will they listen and stop treating animals in these horrific ways.

Image: Male chicks in the egg industry are ground up alive in machines, or are gassed / suffocated, causing them to panic and desperately gasp for breath. Source


To learn more about what else happens in the meat and farming industry, see the factory farming and the From Farm To Slaughter House pages. There is much that the meat industry would rather you did not know.

A way of making sure your eggs are cruelty free is by adopting battery hens to lay fresh eggs for you. You will be rescuing the hens from being slaughtered after a life of utter hell trapped in tiny cages, where they were unable to spread their wings or perform any behaviour natural to them. No wonder the birds are driven mad and to harmful behaviour.

If you have no room for ex-battery hens, source somebody who has adopted them and do your cruelty free shopping of eggs through them.

You could alternatively sponsor ex-battery hen through a rescue and ask if you could get your eggs from them.

There are also egg replacement products, including The Vegg, vegan egg yolk made of plant based ingredients.

Skin sliced from the bodies of animals is used as sofa coverings, shoes, jackets, handbags, belts, and many other items. The softer the leather, the younger the animal it has been sliced from.

Buying a good quality imitation / faux leather sofa, means that your sofa gives you the same wipeable and comfortable qualities as a leather one, but without animals having suffered terribly for it.

Regarding footwear and other fashion, innocent animals go through horrific suffering so people can wear their skin. If manufactured in other countries, such as China, leather goods can be mafde from cat or dog skin, but is not labelled as such. This is senseless when there are good quality cruelty free shopping alternatives.

Rather than drawing looks of admiration and envy from people, wearing animal parts are more likely to get people looks of horror and disgust. This is especially true if you are wearing fur, as innocent animals are beaten and then skinned ALIVE for their fur.

Image: With leather, the softer the leather, the younger the animal was that suffered horrifcally for it. Source

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Puppy Mills, Pet Shops And Back Yard Breeders

When considering getting a dog or cat, choose to adopt so you save an innocent animals’ life. Buying sadly adds to the death toll. It does this by encouraging people to breed more dogs and cats for profit. Because there are far too many dogs and cats already, and not enough adoptive homes, many innocent animals are put to death at local authority pounds and shelters  every year.

Some people assume that abandoned pets must have problems, when in fact, it is often the owners who had the problems, were irresponsible, and unprepared.  Abandoned pets often end up in shelters where only a fraction make it out alive.

Many people buy puppies from pet shops, which are often supplied by incredibly cruel puppy farms, or back yard breeders, although they would never admit this.

The same is true of many online sellers of puppies. Do not believe the pictures or information on the website, as many of the puppies bought online in the UK are trafficked from puppy mills in Eastern European countries, and can even fund organised crime. Never buy a puppy you have not met and where you have not met the parents. Some puppy mills put on a front, with “show” parents, so you do not see the suffering of the real Mother.

Puppy farms, or puppy mills as they are sometimes known, are responsible for a huge amount of suffering to dogs. As well as the terrible suffering of the breeding dogs, the offspring often suffer from many medical conditions. A large number of these die young after a life of suffering as a result.  If people did not fund these puppy farms,they would not operate. This would also cause there to be fewer innocent dogs being put to death at shelters.

When looking for cruelty free shopping such as animal care products and accessories, it is most ethical to support pet shops that do not sell animals, and instead encourage customers to adopt pets from animal rescues.

Image: Buying  puppies from puppy mill supplied pet shops, back yard breeders, or online breeders, funds terrible suffering. Source

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Why Avoid Products From Countries With Poor Animal Welfare Standards?

There are some countries where animals are treated particularly cruelly. In these countries there are no laws to protect animals from cruelty, or the laws do so are not enforced. Many people in such countries do not have compassion for animals and do not feel there is anything wrong in treating them badly and then killing them in terribly inhumane ways.

To show these countries their disgust at this, many people refuse to buy any products made in those countries. They refuse to contribute their money to the economy of countries that allow animals to be treated so badly.

An example of such a country is China. To see why people who buy cruelty free shopping boycott Chinese products, see these pages:

The Cat & Dog Meat Trade

Fur Farming

Animal Cruelty & Traditional Chinese Medicine

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Why Avoid Products Containing Palm Oil?

Orangutans habitat in the forests of Sumatra and Borneo is constantly being cut down or burned so massive palm oil plantations/farms can be created.

Many animals who live in these forests are terribly injured during the clearing operations.

Because their home and source of food is taken away, orangutans often return to their homes, that are now plantations, and search for food . They are then shot by the plantation owners or workers. These animals are sensitive and loving to one another and they suffer greatly. Orphaned baby orangutans are often abducted, sold, and cruelly kept chained up for life as pets and status symbols.

The only way to stop all this happening is to drastically reduce demand for palm oil – by refusing to buy products containing it. If we don’t, orangutans will very soon be extinct.

When doing your cruelty free shopping, look out for Palm Oil in the ingredients of food and cosmetic products.

Some companies state they only use sustainable palm oil plantations, which should be traceable. In reality is very hard to trace due to not being well regulated.

Image: Baby Orangutan clinging onto its Mother. Source

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Quick Guide To Cruelty Free Shopping

When it comes to animal testing, it is difficult to remember the numerous products that are tested on animals. It is easier to remember whether the comoanies that on the brands fund animal testing or not. There are just a few major companies who own most of the well known brands available, and the money from all the products they own goes to them, and funds their animal testing practices. You can find out who owns a  product by checking the small print on the back of the products.


Procter & Gamble, Unilever, Johnson & Johnson, Reckitt Benckiser, L’Oreal, PZ Cussons, GlaxoSmithkline, Church & Dwight.

Check in the small print on the back of the product to find whether any of these companies own it. If they do, some of the money you pay for the product will be used to fund animal testing and research.

You will find that the products owned by companies tested on animals are often the most well known products, because these companies spend a fortune advertising them. They basically then charge the consumer for the cost of this advertising. That is the main reason these well known products cost so much more than own brands or unknown brands. The companies would have you believe that the higher cost is because their product is better, but many shops produce their own brand version of the products that have been proven to do the job just as well, and charge a lot less money.


Co-op, Superdrug, M&S, Aldi, Nisa, Next, Argos, Sainsburys(toiletries only), Somerfield (toiletries only), Waitrose (toiletries only),Tesco (although in Asian countries Tesco do sell live animals to be boiled alive by consumers).

Morrisons has recently clarified that it does not fund animal testing for any of its products, so their own brand  cosmetic and personal care (toiletry) products are cruety free.


Lush, Original Source, Astonish, Urban Decay, Liz Earle, Faith In Nature, Dentyl, Nina Ricci, Paul Mitchell Systems, Tommy Hilfiger, Victoria’s Secret, Prada.


Some countries, like China, require all cosmetic and personal care products to be tested on animals before they can be sold in the country. Companies that are truly cruelty free refuse to sell in countries where animal testing is required by law. Companies who put profit before animals, choose to sell their products in those countries, despite the cruelty it will cause animals.

When companies say they do not test their products or ingredients on animals, or fund animal testing, except when the law requires it – or a statement to that effect – it means that they have chosen to sell their products in a country like China, even though it will cause animal suffering. These are not cruelty free companies.

See here for more advice on being able to tell which companies are cruelty free and what their policy statements really mean.

Below: Cruelty free shopping flyer for UK. If you do not want your money to go to funding cruel animal experimentation, check in the small print on the backs of products to make sure the brands are not owned by the following animal testing companies. They are still allowed to sell products tested on animals anywhere outside of Europe and continue to do so, despite being forced not to in Europe. You can go to their websites to see the full list of brands owned by them:

Proctor & Gamble:
Reckitt Benckiser:
PZ Cussons:

Guide to animal testing brands

Find Out Online Which Brands And Companies Are Cruelty Free

Below are links that will take you to websites pages telling you which
brands and companies are considered to be cruelty free, and which are

PETA Cruelty Free / Not Cruelty Free, And Vegan Company Search
This site has lists of cruelty free, not cruelty free, and vegan company  lists, as well as other lists. You can alternatively enter brand names in to the search box.

Leaping Bunny Product Search
Search here for Leaping Bunny certified cruelty free products.

Cruelty Free Kitty

If you get confused by these lists, it is probably because they have different criterea for what they consider to be cruelty free. For instance, some lists are based on whether the product itself, or its ingredients, are tested on animals. Other lists are based on whether the company who owns the products funds tests on animals (since all the money ends up with them), and some take into consideration whether or not the company sells their products in countries where the law requires animal testing, such as China.

A product to avoid in general is bleach. It causes enormous suffering to wildlife, such a frogs, when it contaminates the environment. There are products that are just as effective regarding killing germs and cleaning, but do not cause such suffering.

Product packaging that is dropped as litter often finds its way into the sea. There, it is swallowed by marine life who think it is food. These animals can choke on it, or can die of starvation because their stomachs are full of litter that do not provide them with the nutrients they need. Plastic is a huge problem, as are things like balloons, purposely released in to the air during balloon release events.

Choose compassion instead of funding torture, cruelty, and killing


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""Every time you spend your money, you are casting a vote on the kind of world you want to live in""
~ Anna Lappe

Find Cruelty Free Products Online

You are not limited to what your local shops have to offer in the way of cruelty free and vegan shopping, as there is a whole world of internet shopping to be explored.

Below are just a few online retailers that stock cruelty free and vegan products

Vegan Essentials

Animal Aid

Veggie Stuff

Green Bay

The Vegan Kind

Goodness Direct

Hawthorn Health


Planet Organic

Holland & Barrett

Image: Many more vegan products can be found online than on the high street. Source

buy cruelty free vegan products

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My own favourite Cruelty Free Vegan Brands

I tried a number of cruelty free and vegan facial sun creams before settling on Kiss My Face Sensitive Side SPF 30. It like this because it has a high sun protection factor, so protects against the suns ageing rays. I find that it has a matte look and does not leave me looking oily like most sun protection creams, but neither does it feel too dry.  Further plus points are that there is no palm oil in the formulation, it is water resistant, and it is a great price. Many of the more expensive ones I tried have not performed as well as this one. High SPFs in products prevent the sun from ageing the skin as quickly, so it is good this cream has a high SPF of 30.


  • The Body Shop SPF 50 Skin Defence Multi-protection Essence is an alternative that I also use. It is very light and in a few minutes it absorbs into my skin leaving a matte appearance instead of the greasy, shiny one I have experienced with other facial sunscreens. I have eyes that are very easily irritated by virtually anything, so I have to be careful not to go too near my eyes. The SPF is a very high SPF 50, so should be good at slowing down the ageing process a bit.

  • Having such a sweet tooth, I found most vegan chocolate not sweet enough. But then I found Vivani (the smaller version of the bar) or  iChoc White Nougat Crisp. I do prefer it when it is slightly melted though. This may sound a little strange, but I usually sit on it, using my heat to soften it up!

  • So Free Chocolate Orange Spread from Plamil – This is the closest vegan chocolate taste I have found to Terry’s Chocolate Orange. With being a spread, the texture is softer, but the taste is extremely close indeed. I love it, it is actually sweet enough for me, which most vegan chocolate product are not. I wish it came in bar or confectionery form too, tasting exactly the same, and with the lovely spread as the filling.

  • Mr Organic Chocolate Hazelnut Spread  – This is definitely the nearest vegan taste I can find to Nutella. It tastes just about exactly the same as Nutella to me – nearer than any vegan chocolate I have tried, including Vego bars, which other people told me tasted like Nutella. It is perfect in sweetness and I absolutely love it. I wish it came in bar or other confectionary form too, with thi squishy spread in the middle. It is more expensive than the chocolate orange spread, above, probably because it has no palm oil in it to help save the rainforests, but it is so tasty, it is worth the money.

  • My Protein Flavdrops, Toffee Flavour – I find the toffee Flavdrops are delicious in hot drinks, in vegan milk, smoothies, and other things. Please note that the Strawberry and Raspberry flavours of the same brand are not vegan, as they contain the red coloured carmine food colouring, which consists of crushed beetles.

  • Alpro/Provamel Cashew Milk – I have tried most of the available milk alternatives and my favourite is Alpro (also called Provamel) Cashew milk.  It taste most like cows milk out of the ones I have tried, and also has the most subtle taste. It is nice to drink on its own and nice in anything else.

  • Rice Dreams rice milk – This is my second favourite vegan milk alternative, as it reminds me of the taste of rice pudding. It also tastes lovely and creamy in cereal, tea and coffee, etc. Unless I drink the milk on its own, I cannot taste the rice flavour. There is also a vanilla flavour available.


  • Alpro Custard in a carton (which tastes the same as the vanilla dessert to me)…

  • …and these tasty Alpro chocolate milkshakes. With all the Alpro products, I cannot detect any “woody” kind of taste that I sometimes can with soya milk products. I would never be able to tell that they were not made with cows milk.


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Corporate Sponsors Of Cruelty

Further more, there are companies you may want to avoid because they sponsor events that involve cruelty to animals. These events involve terrible animal suffering and death. Yet many people think these events are fun because of the image they like to convey.

To learn the truth about the cruelty being Rodeos, please see Rodeo Cruelty

These companies support rodeo cruelty.

Image: Corporate sponsors of animal cruelty. Source

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Transporters Of Primates For The Animal Experimentation Industry

Although a number of airlines and ferry companies have stopped transporting primates for the vivisection industry as a result of animal rights activists bombarding them with emails, phone calls and letters, a small number of airlines still continue.

Some primates are trapped in the wild and cruelly ripped away from their family groups, whilst others are bred in captivity and confined on large-scale farms. During their shipment to laboratories, these individuals suffer greatly and some die.

Some have to be put to death on arrival after suffering illness brought on by the stress and conditions of being shipped. The primates are shipped all over the world, kept in very cramped conditions with poor ventilation in wildly fluctuating temperatures for many hours.

The ones that survive this ordeal have a life of misery, agony and mental torture ahead of them, being experimented on in an animal research lab. This is their life until they die from this torture or are put to death because they are “spent” – no longer of any use to the lab.

Image: Top – Two frightened primates in separate cages cuddle through the bars, desperate for comfort, in an animal experimentation lab. Source. Bottom – A primate is scalped so that scientists can experiment on its brain. Source

Refusing to use airlines who continue to transport animals for the vivisection industry, and letting them know why you will not use them, will help the fight against animal cruelty.

Many airline and ferry companies have decided to no longer carry animals destined for medical research. You can find out which airlines still transport lab animals, who doesn’t, and what you can do about the ones that still do, here.

Image: An ABX Air plane loading its cargo. Source

Travelling is fraught with risks of supporting animal cruelty, sometimes without realising it. Find out ways you can avoid funding animal cruelty when travelling, here.

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Countries Cruel To Animals

To protest against countries that are particularly cruel in their actions towards animals, refusing to support their tourism industry is an effective measure, as is refusing to buy products made in such countries. This way, you are protesting against their treatment of animals by personally refusing to contribute to their economy in any way.

To read about some countries that are cruel to animals in various ways, see the following pages:

Cruel Animal Overpopulation Controls & Attitudes

Festivals Of Animal Torture & Other Cruel Traditions

The Cat & Dog Meat Trade

Chinese Medicine & Animal Cruelty

The Ivory Trade

The Illegal Bush Meat Trade

You will also find more information by browsing the Types Of Animal Cruelty section of this website.

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Cruelty Free Travel

When travelling, people often contribute to animal suffering without meaning to. Some animal encounters you may have when travelling are quite clearly cruel and cause the animal suffering, but others are not so obvious.

To avoid that being you, find out how you can avoid funding animal suffering while you travel, here.

You can find out more about the animal suffering behind animal tourism, here.

To help animals, you can contact travel companies who promote animal exploitation, telling them you will never use them because of their practices. They will never know people are unhappy about it and change their ways, unless people tell them. Contact them through their websites, or their social media pages (or both!).

It will also help animals if you raise awareness about companies supporting animal cruelty, and also about the alternatives people have available to them.

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Energy Suppliers Supporting Animal Cruelty

Many gas and electricity suppliers use dead animals and animal waste in their production of energy.

Both well known and smaller energy companies pay farmers  for dead animals and animal waste, thus supporting animal cruelty and suffering. Much of it comes from factory farms, whose intensive farming methods are very cruel.

Even energy companies who claim to be green take part in this practice. Considering the huge amount of damage the farming of animals does to our environment, and the enormous carbon footprint it has, these companies cannot be as green as they would like us to believe.

Ecotricity is a company that provides completely vegan energy, so you will not be supporting the continuation of animal cruelty, the destruction of the planet, world hunger, etc.

Image: Does your energy supplier make you support animal cruelty and destruction of the environment by using dead animals or animal waste? Table correct as of date published, 19/8/18.  Source

If this makes you want to change o a supplier that does not fund animal cruelty, it is important to let your supplier know why you are leaving them. Even if you do not leave them, let them know you are very displeased that they fund an industry where millions of innocent individuals suffer terribly every single day. Only if they know will they think about changing. You can contact them through their social media pages, or the contact section of their websites.

It will also help animals if you raise awareness about companies supporting animal cruelty, and also about the alternatives people have available to them.

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Want To Know How To Effectively Spread the Word?

Do you want to make the world a kinder place by helping stop terrified animals being put through horrific cruelty? By helping to change the habits of consumers by raising awareness, you can do that.

Spreading the animal rights message can be very emotionally draining and distressing. Have a look on this page to find out how to be an effective advocate for animals, whilst making sure you keep your mind healthy and happy. You can find more ways to spread awareness here.


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What Else Can I Learn About Animal Cruelty And How To Stop It?

If you would like to learn more about why we so urgently need to help stop animal suffering, please have a look at the Types Of Animal Cruelty section of this site. This section will allow you to broaden your understanding of many different types of animal abuse that happens in the world. It will help you be knowledgeable when you help animals by raising awareness.

In the Help Stop Animal Cruelty section of this site, you can find a large and varied choice of ways that you can help stop the suffering. Have a look and see what ways would most suit you, and please help animals by sharing the information with others.

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